15 Useful SEO Tips For Ecommerce Sites

[engine]

There's a great post by Maile Ohye which is worth reading ans studying if you run an eCommerce site.

15 Useful SEO Tips For Ecommerce Sites
[maileohye.com]

Here are a couple of examples:

1. Perhaps think twice before requiring (or requesting) your potential buyers to do anything beyond making a purchase.

Because with every extra click you can lose buyers, streamline the purchase process.

2. For items that are temporarily out-of-stock, you can still likely return 200.

Unfortunately there’s no such thing as a “temporarily out-of-stock” HTTP status code. So what should you do with temporarily out-of-stock items? Like most SEO issues, the answer depends on your individual situation with consideration for the user experience

Read the whole thing, it's very helpful.

[ken_b]

Speaking as an online shopper, that page makes a lot of sense. I hope more online merchants implement as much of that advice as possible.