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15 Useful SEO Tips For Ecommerce Sites

     

engine

5:36 pm on Jun 6, 2012 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



There's a great post by Maile Ohye which is worth reading ans studying if you run an eCommerce site.

15 Useful SEO Tips For Ecommerce Sites
[maileohye.com]

Here are a couple of examples:
1. Perhaps think twice before requiring (or requesting) your potential buyers to do anything beyond making a purchase.

Because with every extra click you can lose buyers, streamline the purchase process.


2. For items that are temporarily out-of-stock, you can still likely return 200.

Unfortunately there’s no such thing as a “temporarily out-of-stock” HTTP status code. So what should you do with temporarily out-of-stock items? Like most SEO issues, the answer depends on your individual situation with consideration for the user experience


Read the whole thing, it's very helpful.

ken_b

5:53 pm on Jun 6, 2012 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Speaking as an online shopper, that page makes a lot of sense. I hope more online merchants implement as much of that advice as possible.
 

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