There's a brand of widget I've been selling for several years that I do very well with. Even in the slow months, of which May is one, I sell one to four of these widgets a day. Sometimes I'll go a day without a sale, but most days I sell at least one.
On May 2nd, orders for these widgets stopped, and I haven't had an order since. I've had orders for other brands and types of widgets, but not these, which are my most popular item.
I've been advertising using AdWords, and people have been clicking on the ads. I checked Analytics and Webmaster tools, and there doesn't seem to be a change in traffic from the keywords related to these widgets.
My distributor says that sales of these particular widgets are down about 20% over last month, but my sales are down 100%
Any ideas as to where else to look for a cause?
Thanks for any replies.