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Internet shopping - the online customer

BBC analysis - the part played by "social"

     
10:55 am on Apr 6, 2012 (gmt 0)

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We looked at the top 100 online retailers, and benchmarked that against the number of fans those retailers had on their Facebook page.

[bbc.co.uk...]

The "facebook facts" section of the article bears reading too, particularly
People search for 'facebook' more than any other search term online in the UK and the US

they "search" for facebook, instead of going directly to facebook via the address bar !
12:03 pm on Apr 6, 2012 (gmt 0)

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they "search" for facebook, instead of going directly to facebook via the address bar !

Joe Public generally seems to prefer searches to directly entering a URL or even bookmarking. I have seen the same users come back to my site on a regular basis using the same search every time.

Back to the original subject, do they have genuine "friends" or are they fake accounts created by their PR companies?
4:46 pm on Apr 6, 2012 (gmt 0)

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Yeah this has always gone on. Early in my career a raving customer called up and burned my ear asking why his site wasn't up. "You're the web guy, this is what I'm paying you for . . . " Turns out his address bar was hidden (probably from browsing pron) and he was using the search box from his MSN "home" page. The site was two weeks old and hadn't been indexed. :-\
8:52 pm on Apr 6, 2012 (gmt 0)

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Yeah, my top ranked search term is my address many months. I'm guilty of cuing an address a number of times using the address field memory, because I'm too lazy to bookmark... but never actually by searching. Kind of bizarre.
10:58 pm on Apr 6, 2012 (gmt 0)

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People search for 'facebook' more than any other search term online in the UK and the US

Reminds me of the (probably apocryphal) reports from the old days that AOL users' most frequent search term was "Enter keywords here".

It may not have been true, but it was entirely believable.

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