I was just thinking, would including a discussion forum (e.g. Vbulletin) on my website for visitors/customers to join help position my website better in search results?
One of my competitors has a forum on their website and I did some searches on Google based on some posts in their forum, and I can see that these posts end up ranking in the top 10 on Google.
Another great example I see this on is WebmasterWorld. I would start a thread on here; then search Google and I would see my post already being listed on Google.