What is attribution anyways?
Understanding what really drives your sales.
I'm fairly confident that I can strike up a few good biz dev deals with local brick-and-mortar shops as well as a few other ideas for getting my company website out there in front of the eyes of my preferred demographic. I like to think "outside the box" and have a couple of avenues I'm pursuing at the moment. (completely unrelated to Google/search engines/advertising buys in the traditional online sense).
Your lingo tells me that you're likely the type I'm talking about. :-) Many "partners" today can make reports look like they're driving biz for you, when the misattribution they cause is actually impinging on your other channels.
I should find someone who is uninformed, do a series of "did you know this about your partners" deal, but that kind of public attention is of no interest to a "victim", and it invites collateral damages that slow real progress. In fact, I used to be more vocal about these things, but people with their confidence in hand didn't listen, and the unwanted attention was then focused on just me. That's a time suck.
If you're the type who wonders about their partners, where to turn then... that's a good question. Whose interest (besides your own) would it be in to work on these issues with you? Likely, that answers eludes these types as well - since their approach generally has blinders on.
You don't know, what you don't know.
So it continues, somewhat unabated.
Unless you trip across someone who is both interested in working with you -and- is affected by the choices you make in your other buckets. Since most 3rd parties aren't willing to be affected by your other choices, good luck with that. :-)
Yes, sounds kooky and grassy knoll'ish... but it does go on, and the evidence is public, though most think they aren't affected.
Ignorance isn't actually bliss, it's just perceived as that.
