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Forum Moderators: buckworks
i've seen so many "small guys" completely misunderstand attribution, and have seen them pursue horrid partnerships as a result. learning analytics isn't enough, you need to understand beyond the report reading level. today's internet biz ecosystem reminds me of little red riding hood, except there's no lumberjack, and there isn't just one disguised wolf. so if by "small", we mean naive and trusting like LRRH, she's gonna get eaten.
What is attribution anyways?
I'm fairly confident that I can strike up a few good biz dev deals with local brick-and-mortar shops as well as a few other ideas for getting my company website out there in front of the eyes of my preferred demographic. I like to think "outside the box" and have a couple of avenues I'm pursuing at the moment. (completely unrelated to Google/search engines/advertising buys in the traditional online sense).