What's your opinion on the EV SSL Certificate and the green bar? Do you feel that it gives consumers more trust in the security of the website and therefore increases sales> Or is it just not worth the extra money?
...never had a buyer email and say they didn't order because the SSL bar wasn't green.
Interestingly, I did have a customer email us because there was no "Green Checkmark" on our site.
I was wondering what she meant, and then realized that she didn't see any GRAPHICS on our site that looked like the graphics a site with a secure SSL would have on it (like a graphic of a padlock with a green check mark, or something like that).
This was despite the fact that we DID have SSL at the time and we DID have A graphic on there clearly stating that - it just didn't LOOK like the type of graphics she was used to seen previously.
Planet13, are you referring to a "SSL badge"? If so, that's very interesting.
One of the bigger sites I work with don't even have an SSL badge, but use regular $20 SSL cert - in 10 years we've yet to hear a complaint about the SSL security.
I'm almost wondering if the buyer's perception of SSL is related to the type of products sold. For example, the bigger site I am referring to; their target audience is teens, who may be more savvy (or simply don't care) about web security. An older crowd may have a different perception.