When questions come up about website branding, keyword choice, layout, flow, et cetera, whom do you turn to for advice?
I don't mean merely a coder that can create flashy widgets or a self-proclaimed SEO expert claiming #1 in 24 hours, I mean a person or group that can see the larger picture and offer advice based on experience and sound reasoning; someone willing to fully contemplate the variables of the products, branding, and market.
For example, I am trying to determine the best direction to take my website, now 14 months old. Should I revamp my key word strategy, open another store, or just rework the website's structure/flow?