joined:Sept 9, 2011
I am having major issues with my new Checkout Cart and am at my wits' end!
Our Magento site previously had the standard Magento Checkout cart and our Checkout Cart abandonment rate was extremely high (about 3-4 of people who proceeded to checkout would abandon without purchasing). As I understand it, on most sites the number of people who abandon the cart once in the checkout is rather low as this is the end of the buying process. After careful research this week we had a new checkout installed, standard issue AJAX one page checkout, and I was eager to see our numbers improve. Instead, our checkout rate has gone down dramatically. Now about 1/10 people who enter our checkout cart are purchasing an item. We've done extensive testing, the checkout cart works fine. I've tried analyzing the cart for flaws from all angles but I can't for the life of me figure out why it would perform so poorly. I've read every thread on this site about checkout cart abandonment and I can't see anything that applies to our situation. I don't want to return to our old cart without figuring out what the issue is with the new one, but it's the holiday season and our numbers are suddenly way down. I can't image how or why anybody would prefer the older cart.
If anybody has any suggestions, comments or ideas I'd love to hear them. If anybody wants to see our cart in action, please take a look.
Thanks in advance,