Hi folks. Looking for some information or opinions about outsourcing of marketing. Currently we do pretty well selling on multiple marketplaces. However, our website sales lag far behind our marketplaces. We have tried PPC and some direct email (we have a large customer base) but we find our skills do not really lie here.
Our skill set is in improving business infrastructure systems including fulfillment, identifying market niches, and product management. We have no skill in developing a marketing plan, developing tests, and measuring results (really what to look for). Has anybody else been in this conundrum we are in? I suppose we could hire a person but we are small and since we do not know what we are looking for there is great risk in hiring the wrong person. Looking forward to any information you all can provide!