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as we approach the holiday season, isn't the conversion rate supposed to be going up?
...if I look at the MOST qualified traffic - that from the USA. Down 64% in conversions and down 23% in number of transactions.
Does the traffic you're getting seem on-target?
If you are talking about the site I know, then I think it is not really something you give away for xmas, so the trend is not with you.
Do they make use of a toll free number to call in and place their order?
Do the keywords and high-traffic pages match each other? ie., is the landing page a good match for the query?
And are those top keywords ones that you want people to be using to get to your site? Or are they unrelated?
Have you checked your competition?
Sometimes it is not about your website, but simply a competitor has improved his website or has some special offers.
"Most users check two or three websites before deciding where to buy."
What kind of products do you sell?
What's your website URL?
[edited by: lorax at 3:01 pm (utc) on Nov 19, 2011]
[edit reason] removed promotion [/edit]