Does anyone have the average figures?, I read last year it was 50/50 give or take a percentage or two (for online stores). I know its a very broad question, but I seem to have lost my info.
This year im at roughly 38% a month
Cheers Novus
mattia
7:30 pm on Nov 2, 2011 (gmt 0)
Never heard of anything like that! I believe that each site is different!
Could you please maybe provide a link onto the article where you read such fact?
topr8
8:09 pm on Nov 2, 2011 (gmt 0)
i don't understand the question...
are you asking the percentage of visitors to sales?
if so, then 50% seems incredibly high, as does 38%
WorkTogether
9:04 am on Nov 3, 2011 (gmt 0)
Most average sites convert at around 1 or 2% very well converting sites can get 10% - 20% but I believe they are very rare. You'd be doing well to get 5% across your site (talking of retail products)
jwolthuis
11:16 am on Nov 3, 2011 (gmt 0)
Define "Conversion Rate":
(a) Percentage of random visitors who place an order: 1% might be generous.
(b) Percentage of targeted visitors (via ads or product feeds) who place an order in the same visit: From our data, it's 3 - 5%.
(c) Percentage of targeted visitors (via ads or product feeds) who *eventually* place an order (possibly on another day): Tough to measure, but I'd guess 5 - 10%.
(d) Percentage of visitors who add something to their shopping cart, and eventually complete checkout: 30 - 40%. (60 - 70% of carts expire with goods in them).
Novus
2:37 pm on Nov 3, 2011 (gmt 0)
Apologies for not being entirely clear.
(d) Percentage of visitors who add something to their shopping cart, and eventually complete checkout: 30 - 40%. (60 - 70% of carts expire with goods in them).
CPC_Andrew
3:30 pm on Nov 3, 2011 (gmt 0)
At first I read this and was like damn, waiter can I please have some of what Novus is having?
Novus
2:38 pm on Nov 4, 2011 (gmt 0)
lol sorry andrew, we've got quite and old site with very little functionality and poor shopping cart and checkout procedure.
I was just wondering where we are at in terms of converting once visitors are in the checkout process.
CPC_Andrew
2:57 pm on Nov 4, 2011 (gmt 0)
It's all good. I'm curious as well.
WillG
4:30 am on Nov 5, 2011 (gmt 0)
I have very few abandoned carts if this is what you are asking. My checkout is different and does not know if someone adds it to a cart until they begin the checkout procedure but I may lose 1 in 10 after that point. Now if only I could have those same conversion ratios.
Digmen1
6:51 am on Nov 5, 2011 (gmt 0)
My conversions are very low. But then again my website is not very good. But I have never heard of 50 or even 38% I think I have heard from 1 to 5% is good.
RedHelper
11:33 am on Nov 19, 2011 (gmt 0)
Typical conversion rates by (a) definition are about 1-2% from our experience and general statistics. It's quite sad comparing to offline stores rates, that are variyng from 10% to 90%. But note that almost all visitors of offline stores are highly targeted.The other reason is that often a human needs a human to talk to before making a purchase. Online store looks like an empty space with shelves loaded with goods but without a salesman. People feel themselves abandoned and confused while they cannot make they way through all obstacles on a site and prefer to switch to another site with better usability or even go to an offline store. There is a software solution solving this problem of e-commerce and a couple of others as well. When people get a possibility to use a live support at any page of your site, they commonly do it, if it looks handy.
P.S. Excuse my Engrish btw, i now it's quite far from an ideal
[edited by: lorax at 2:59 pm (utc) on Nov 19, 2011] [edit reason] removed promo [/edit]
