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Average Yearly/Monthly Sales Conversion Rate

Ecommerce Sites

     
1:13 pm on Nov 2, 2011 (gmt 0)

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Does anyone have the average figures?, I read last year it was 50/50 give or take a percentage or two (for online stores). I know its a very broad question, but I seem to have lost my info.

This year im at roughly 38% a month

Cheers
Novus
7:30 pm on Nov 2, 2011 (gmt 0)

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Never heard of anything like that!
I believe that each site is different!

Could you please maybe provide a link onto the article where you read such fact?
8:09 pm on Nov 2, 2011 (gmt 0)

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i don't understand the question...

are you asking the percentage of visitors to sales?

if so, then 50% seems incredibly high, as does 38%
9:04 am on Nov 3, 2011 (gmt 0)

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Most average sites convert at around 1 or 2% very well converting sites can get 10% - 20% but I believe they are very rare. You'd be doing well to get 5% across your site (talking of retail products)
11:16 am on Nov 3, 2011 (gmt 0)

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Define "Conversion Rate":

(a) Percentage of random visitors who place an order: 1% might be generous.

(b) Percentage of targeted visitors (via ads or product feeds) who place an order in the same visit: From our data, it's 3 - 5%.

(c) Percentage of targeted visitors (via ads or product feeds) who *eventually* place an order (possibly on another day): Tough to measure, but I'd guess 5 - 10%.

(d) Percentage of visitors who add something to their shopping cart, and eventually complete checkout: 30 - 40%. (60 - 70% of carts expire with goods in them).
2:37 pm on Nov 3, 2011 (gmt 0)

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Apologies for not being entirely clear.

(d) Percentage of visitors who add something to their shopping cart, and eventually complete checkout: 30 - 40%. (60 - 70% of carts expire with goods in them).
3:30 pm on Nov 3, 2011 (gmt 0)

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At first I read this and was like damn, waiter can I please have some of what Novus is having?
2:38 pm on Nov 4, 2011 (gmt 0)

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lol sorry andrew, we've got quite and old site with very little functionality and poor shopping cart and checkout procedure.

I was just wondering where we are at in terms of converting once visitors are in the checkout process.
2:57 pm on Nov 4, 2011 (gmt 0)

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It's all good. I'm curious as well.
4:30 am on Nov 5, 2011 (gmt 0)

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I have very few abandoned carts if this is what you are asking. My checkout is different and does not know if someone adds it to a cart until they begin the checkout procedure but I may lose 1 in 10 after that point. Now if only I could have those same conversion ratios.
6:51 am on Nov 5, 2011 (gmt 0)

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My conversions are very low.
But then again my website is not very good.
But I have never heard of 50 or even 38%
I think I have heard from 1 to 5% is good.
11:33 am on Nov 19, 2011 (gmt 0)

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Typical conversion rates by (a) definition are about 1-2% from our experience and general statistics. It's quite sad comparing to offline stores rates, that are variyng from 10% to 90%. But note that almost all visitors of offline stores are highly targeted.The other reason is that often a human needs a human to talk to before making a purchase. Online store looks like an empty space with shelves loaded with goods but without a salesman. People feel themselves abandoned and confused while they cannot make they way through all obstacles on a site and prefer to switch to another site with better usability or even go to an offline store. There is a software solution solving this problem of e-commerce and a couple of others as well. When people get a possibility to use a live support at any page of your site, they commonly do it, if it looks handy.

P.S. Excuse my Engrish btw, i now it's quite far from an ideal

[edited by: lorax at 2:59 pm (utc) on Nov 19, 2011]
[edit reason] removed promo [/edit]