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what is the approximate traffic should be from US

     
11:21 pm on Oct 26, 2011 (gmt 0)

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Hello Everyone,

My site is hosted in USA and does business there.
95% of the sales come from there. However the percentage of the US traffic, including from all the sources amount to roughly 45%, rest is from overseas.

Average Organic Traffic from Google USA is close to 33%.

I need help figuring out if I am getting the right share of the visitors from United States, and if others share similar statistics.

My site is over 15 years old and for most part all the SEO work were done to increase North American visitors.

Regards,
1:17 am on Oct 27, 2011 (gmt 0)

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I would try myself to answer the following questions:
- for what keyword so I wank high in other country googles
- why is that I cannot convert visitor from other country as well as I do from visitor from the US, (shipping cost?)

best,
Marc
1:39 am on Oct 27, 2011 (gmt 0)

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Hi Marc, This is what I think. It is very hard to track ranks in different countries since they are attached to different Google data centers which shows different ranks.

I do offer free worldwide shipping on certain product but conversion is not there from other countries. They do not have as much purchasing power as people form US and Canada, including some European countries.

And you are correct, the shipping cost is a big issue which is not in our control.
2:21 am on Oct 27, 2011 (gmt 0)

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There are lots of keyword ranking site (we use ravenseo) that will let you chose the country for Google, so then you can track where you rank in other country
hope this helps.

best,
Marc
6:21 pm on Oct 27, 2011 (gmt 0)

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@mattia: "There are lots of keyword ranking site (we use ravenseo)"

I do have a tool to find the ranks of each keywords in any country. For this, I use a tool called "Rank Tracker".

I was more interested to find out what would be a normal percentage of traffic from Google USA to a US based site.
7:58 pm on Oct 27, 2011 (gmt 0)

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if you rank high in search engine then you will get traffic.

You should check if your keywords rank high (or higher) in other countries.
This would explain why you would get more traffic from these countries

best,
Marc
12:35 pm on Oct 28, 2011 (gmt 0)

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@rayadams It's not the traffic that matters as much as the quality of that traffic. What I mean is that the people you're attracting to your website are of little value unless they buy. So the question you need to ask yourself is are they buying? What's the conversion rate and is it appropriate for your industry?

Personally, I would suspect the value of an SEO plan done 15 years ago. I've seen several well-aged sites that had great placement and conversions those first few years - slowly lose their sales while traffic went up! When I looked into it I realized the buyers they were targeting had shifted how they use search and were using different keyword sets. The traffic went up because the keywords the site had focused on were now being used by people doing research more than people looking to buy. There is no magic formula, as I'm sure you're aware, but there are some rules of thumb depending on your market space.

Personally, I'd check your conversions and make sure you're reaching the right people first. Then work out a plan if you're not.
2:17 pm on Oct 28, 2011 (gmt 0)

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I'll take 95% of the sales from US as an accurate figure. But what about the other info? Where did you get it from? WMT or other sources?

You will need to tune the tools that record traffic and/or make some adjustments to cross-reference these figures. For instance is way better to measure traffic on the final checkout page against sales than using the overall site's traffic against sales. There are way too many factors.

Another example, you may have visits on your privacy page that should amount to the overall bounce but currently you measure it as part of the potential buyers traffic.

And another example is with shipping. Do you expose shipping costs on the product pages (before someone adds the product to the cart)? You could use a simplified checkout and display it there only and then check the conversion checkout/sales. The product pages typically have high traffic in ecommerce, but may also yield high bounce rates if the description is unclear or too broad. You need to have some methods in place to differentiate the two.
7:27 pm on Oct 28, 2011 (gmt 0)

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@ lorax: "It's not the traffic that matters as much as the quality of that traffic"

Agreed 100% there. My traffic is very targeted. I get them through 100s of articles we have written over last few years on many related keywords.

"Personally, I would suspect the value of an SEO plan done 15 years ago"

Sorry if I did not make it clear. The website is 15 years old though the SEO work is an ongoing process which we are continuously doing including now.

Regarding conversion rate, I know they are very low. What I noticed lately that most of the keywords are not converting and not bringing enough visitors.

Do you think is it possible if someone is stealing the traffic? I noticed some funny codes in my .htaccess file that I don't think was there before. I can not get hold of the person who worked on the site some time back and I do not have enough knowledge to interpret them.
7:41 pm on Oct 28, 2011 (gmt 0)

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@enigma1:"I'll take 95% of the sales from US as an accurate figure. But what about the other info? Where did you get it from? WMT or other sources?"

All the information is based on WMT, Analytics and actual order being placed. I know Analytic currently does not monitor traffic in real time but have another tracker that does this, and one can monitor the navigation in real time as it happens.

"And another example is with shipping. Do you expose shipping costs on the product pages (before someone adds the product to the cart)?"

No, I don't display the shipping charges on the product page. It is only being shown on the checkout page. I have xcart one page checkout, which I installed not long ago to increase conversion. It has made the checkout process seamless.