Forum Moderators: buckworks
also I have kind of a newbie question. How many meta tags should your site have and where should it be located on the site? should each page have it's own meta tag?
Regarding the metatags: There are different metatags you can put in your html code.
We normally use the following format:
<html>
<head>
<title>Your page title with your keywords here</title>
<meta NAME="Description" CONTENT="A brief description of your website with your keywords here">
<meta NAME="Keywords" CONTENT="Repeat your most important keywords here">
Although Corey is right regarding the keywords, in some engines they still help you to gain a ranking on keywords that are not often used or are used too often, i.e. your business name or football. It never hurts to have the keyword metatag.
I also suggest you read some posts in the search engine forum to better understand that SEO is not just implementing metatags.
You need to focus on the forums here specific to those engines. Read about six months worth of posts, formulate a solid strategy based on the wealth of information, and put it into action. There is no easy fix or solution. It takes time/effort/organization. (A bit of budget doesn't hurt either)..
Regarding Google, if you have a new website, it could be that your website is in the Google Sandbox. If you don't know what this is, it is about time you start reading posts in the search engine forums! :)
Do you have your business name listed in your metaname keywords? If so, try a Google search for your business name and see if your website has been found. If so, your website is already indexed but is probably still in the Sandbox for your most important keywords.
Last but not least, content is the key to attract search engines, customers and new links from other websites. Make sure your content is fresh and aimed to attract customers that are looking for your keywords. It might also help to pay for search results in the beginning to attract the first visitors.
Many factors decide if people will visit your site and buy from you. There are also other forums on the web where you can have your site reviewed, such as Sitepoint and WebProWorld. An important forum for search engine tips & hints is HighRankings.
I don't claim to be an expert myself, but I have been reading about SEO for more than 5 years now and you have to keep it up in order to be found.
Good luck.
First of all it will take awhile to rank with any site.
Secondary I have worked with numerous yahoo stores for the last three years.
The "out of the box" yahoo store has a several deficiencies that can be clean up with basic template modifications. There are a few basic additional mods that should also performed.
Not big bucks, I don't do them myself because I don't do RTML, but know people that do.
I also know of a good yahoo store forum if you are interest. It's a decent one for store owners.
Sticky me if you want more info.