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The Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting a qualifying store, shoppers can hover over the Google Trusted Store badge and see metrics on the store’s shipping and customer service performance.
Future: Google Store => Customer
I sense a little trademark issue there
To participate in the program, merchants voluntarily share data about shipments, and Google collects customer service metrics when shoppers seek Google’s help with a problem.
They'll make this badge part of Adwords Quality Score and everyone will have install it overnight.