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Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers.
That discovery is making retailers focus on tablets ahead of the all-important holiday season ...
Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. While the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets, says Sucharita Mulpuru, an analyst at Forrester Research.
Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.
Tablets still account for only a small percentage of overall e-commerce
More than likely, folks who have tablets generally will have a higher income / education
Most of the people I know using tablets have lots of disposable income, tend to be pretty smart, and often have really high-end jobs, like VPs and CEOs even.
Consider the tablet makes access easier than lugging a computer around, even a netbook which is more unwieldy to use than a tablet in many situations.
A Wall Street firm has apparently reported that the Samsung Galaxy Tab is being returned at a rate of 15%, which is rather high.
in what situation? a tablet doesn't fit in your pocket, so you've got to carry it around...... in what situation would you say AH tablet so lucky i have it...vs i'll just use my smartphone, or i'll just use my computer.
its just like this in between device that doesn't really have much of a home.
[edited by: incrediBILL at 8:59 pm (utc) on Sep 28, 2011]
joined:June 3, 2007
they can't understand the hype either
I certainly couldn't do any design work/coding on one
I'm actually thinking of getting a "dumb" phone with long battery life - so long as it has 4g and BlueTooth for tethering.
I certainly couldn't do any design work/coding on one, I certainly wouldn't even attempt shopping with one, I simply find them horrible to use with a netbook smashing them into the next universe.
cell phones were getting smaller and smaller, now its turned back around to bigger and bigger.
joined:June 3, 2007
And make it SMALL, please, as in, smaller than a moto-Razr (remember those?)