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Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers.
That discovery is making retailers focus on tablets ahead of the all-important holiday season ...
Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. While the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets, says Sucharita Mulpuru, an analyst at Forrester Research.
Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.
Tablets still account for only a small percentage of overall e-commerce
More than likely, folks who have tablets generally will have a higher income / education
Most of the people I know using tablets have lots of disposable income, tend to be pretty smart, and often have really high-end jobs, like VPs and CEOs even.
Consider the tablet makes access easier than lugging a computer around, even a netbook which is more unwieldy to use than a tablet in many situations.
A Wall Street firm has apparently reported that the Samsung Galaxy Tab is being returned at a rate of 15%, which is rather high.
in what situation? a tablet doesn't fit in your pocket, so you've got to carry it around...... in what situation would you say AH tablet so lucky i have it...vs i'll just use my smartphone, or i'll just use my computer.
its just like this in between device that doesn't really have much of a home.
[edited by: incrediBILL at 8:59 pm (utc) on Sep 28, 2011]
they can't understand the hype either
I certainly couldn't do any design work/coding on one
I'm actually thinking of getting a "dumb" phone with long battery life - so long as it has 4g and BlueTooth for tethering.
I certainly couldn't do any design work/coding on one, I certainly wouldn't even attempt shopping with one, I simply find them horrible to use with a netbook smashing them into the next universe.
cell phones were getting smaller and smaller, now its turned back around to bigger and bigger.
And make it SMALL, please, as in, smaller than a moto-Razr (remember those?)