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Online business changes that result in lost business



5:42 pm on Jul 22, 2011 (gmt 0)

5+ Year Member

What requested changes to an online business tend to result in the most lost business?


6:00 pm on Jul 22, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Please collaborate more. This is too low info.


6:29 pm on Jul 22, 2011 (gmt 0)

5+ Year Member

For example, changing or adding domain names to improve search rank, changing shipping price policies, changing returns or refunds policies... Ever seen things like that?


8:20 pm on Jul 22, 2011 (gmt 0)

5+ Year Member

I think I know what you are referring to, and it sounds like an interesting topic!

I've found that the more information I provide a customer during checkout tends to lead to slightly less orders, but I also receive less customer emails. I think this basically weeds out any customers that in the end would turn out to be more of a hassle to deal with.

I feel a lot of things affect business lost online (i.e. item price, shipping cost, customer service, shipping times, inventory, reviews, etc..), but I think small things like the way you write or explain things on your website plays a role as well.

I've noticed by just changing the way I worded something, or where I place it on my website; definitely did have an affect on sales.


1:40 am on Jul 31, 2011 (gmt 0)

5+ Year Member

olimits7, I like your input. May I quote you in my article? If you like I'll link to your site so send that too.

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