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Online business changes that result in lost business

     
5:42 pm on Jul 22, 2011 (gmt 0)

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What requested changes to an online business tend to result in the most lost business?
6:00 pm on July 22, 2011 (gmt 0)

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Please collaborate more. This is too low info.
6:29 pm on July 22, 2011 (gmt 0)

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For example, changing or adding domain names to improve search rank, changing shipping price policies, changing returns or refunds policies... Ever seen things like that?
8:20 pm on July 22, 2011 (gmt 0)

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I think I know what you are referring to, and it sounds like an interesting topic!

I've found that the more information I provide a customer during checkout tends to lead to slightly less orders, but I also receive less customer emails. I think this basically weeds out any customers that in the end would turn out to be more of a hassle to deal with.

I feel a lot of things affect business lost online (i.e. item price, shipping cost, customer service, shipping times, inventory, reviews, etc..), but I think small things like the way you write or explain things on your website plays a role as well.

I've noticed by just changing the way I worded something, or where I place it on my website; definitely did have an affect on sales.
1:40 am on July 31, 2011 (gmt 0)

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olimits7, I like your input. May I quote you in my article? If you like I'll link to your site so send that too.