Online business changes that result in lost business

[tomshark]

What requested changes to an online business tend to result in the most lost business?

[toplisek]

Please collaborate more. This is too low info.

[tomshark]

For example, changing or adding domain names to improve search rank, changing shipping price policies, changing returns or refunds policies... Ever seen things like that?

[olimits7]

I think I know what you are referring to, and it sounds like an interesting topic!

I've found that the more information I provide a customer during checkout tends to lead to slightly less orders, but I also receive less customer emails. I think this basically weeds out any customers that in the end would turn out to be more of a hassle to deal with.

I feel a lot of things affect business lost online (i.e. item price, shipping cost, customer service, shipping times, inventory, reviews, etc..), but I think small things like the way you write or explain things on your website plays a role as well.

I've noticed by just changing the way I worded something, or where I place it on my website; definitely did have an affect on sales.

[tomshark]

olimits7, I like your input. May I quote you in my article? If you like I'll link to your site so send that too.