Are bullet points worth adding to your product descriptions? My widgets only vary by color and style. The rest of the attributes are essentially the same. My thinking is bullet points may help with conversion but I dont want to take a hit for duplicate content later. Panda passed us by thus far. I am unsure if the bullet points will help or hurt rankings as well we have many keywords on the first page and thus far google is sending most of the traffic. Has anyone with a Ecom site tested bullet points with a simple description over a description that covers the entire products details?