I launched my ecommerce site six months ago for products I manufacture myself and am trying to formulate a plan to take the store to the next level. (ie generating more sales) If you want to see my store I have a link in my forum profile.
Here's what I have done so far:
I the first six months I expanded to have three distinct products lines in the same general niche with a total of 119 offerings.
My store is SEO optimized (without it being to much so), has a decent checkout flow, a solid template, professional badges / seals, support information, a 1-800 number at the top, basically all the general tips and tricks for maximum conversion.
I've done white hat and some grey hat backlink building which has given the site a page rank of two. The site has a connecting facebook, twitter, tumblr, blog, and flikr.
The site has Facebook Like buttons and Google +1 as well as social networking/social bookmark widget.
Pictures are large, colorful, and numerous. And there is a technical description of the product below the general information.
Coupon codes have been made and submitted to the major coupon sites.
Product feeds are live for Google, Bing, TheFind.
Cheap banner ads have been used as well as $100 in adsense and $200 in bing. (free credits) I did not find these to be cost effective.
I also have my products up Etsy which generates sales about the same rate but is more expensive to list items and they take a small commission. (still worth it by far!)
Without ads running I get about an average of 45 unique visitors a day with a conversion rate of about .5% I do get a few phone calls from time to time for custom made products.
What I know I can do:
Take contextual pictures of my products. (two prodcut lines have wonderful contextual pictures, but the other line looks bland)
Rewrite my descriptions now that I have six months experience watching used keywords.
Find a place to host a giveaway or a major coupon event. But I know better and I have no intention of grouponing myself to bankruptcy.
Since some of my products favor geeky type people (including myself) I've been trying to get a feature in a major blog. Also same thing goes for home decor blogs/sites as my products are wall art and sculptures.
What else can I do?
I do realize my store will not be as successful some of the stores you all run, mostly because of my tight nichey product line, but I want to do the best I can. =)