I'm running a basic poll on my website asking customers what they value the most when they shop online, and it seems like so far I got the most replies for "free shipping".
However, I looked up a bunch of different items on my site and for the most part I'm still very competitive even including shipping against my other competitors.
So I was wondering why do customers value free shipping so much even if my prices including shipping are still very competitive? Do they just like seeing the terms "free shipping"?
For me, as long as the total order price including shipping is still competiive against other competitors it doesn't matter to me what the shipping cost is.
For example; retailer A could have item price of $50 and free shipping, but retailer B could have item price of $30, and shipping cost of $18 and I would most likely buy from retailer B.