Welcome to WebmasterWorld Guest from 107.20.75.63

Forum Moderators: buckworks

Message Too Old, No Replies

Optimal number of products in grid

     
5:31 pm on Jun 23, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 12, 2002
posts:857
votes: 0


I have a site that displays products in a grid 3 across and sometimes over 10 down, my question is, should I have only 6 or 9 products per page, and do paging?

I've read in a few books that if you present visitors with too many choices, they tend not to buy.

Does anyone have any experience with testing different number of products per page.

thanks in advance
7:25 pm on June 23, 2011 (gmt 0)

Full Member

5+ Year Member

joined:Oct 26, 2010
posts: 229
votes: 0


I don't have any experience with testing but I believe the premise of those books is accurate in theory. If I'm presented with too many options on product pages I tend to be overwhelmed and don't buy.
1:52 pm on June 24, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:June 25, 2007
posts:108
votes: 0


My personal preference is for 12. I think if you have to scroll more than 3 times while browsing your site could be better designed.

It very much depends on the format/design of your site, the products you sell and your target audience.
2:40 pm on June 24, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:June 20, 2006
posts:1878
votes: 5


some things (think area rugs), the shopper wants to see a bunch.

other things (think coffee makers), the shopper wants a reasonable range of choices.

in any case, add some sort of "keep on top" / "mark as favorite" feature so shoppers can remember their 'likes' as they browse.
5:05 pm on June 24, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member rocknbil is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 28, 2004
posts:7999
votes: 0


Depends on the size of your images, with small thumbs 15 - 20. My rule of thumb is 1.5 "average" screens deep (scroll.) But in any case - LET YOUR USERS DECIDE. :-) Have a per page functionality somewhere and let them adjust it. People do use this.
2:25 pm on June 27, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 16, 2010
posts:3796
votes: 28


But in any case - LET YOUR USERS DECIDE. :-)


Test this out, but I am not sure I would agree with rocknbil on this.

I would prefer, if at all possible, to do A/B testing with a set number of images per page, and then see which format performs better.

I tend to think it has LESS to do with the amount of scrolling one has to do and MORE to do with the amount of choices a visitor has to make when on a screen. Also, I would be sure to put the best performing / best ROI products at the top of the category page.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members