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Forum Moderators: buckworks
We all know how to navigate the Internet and find good deals, but many people don't.
I think price is the single most important factor in online sales...
Do you buy a mortgage broker on price? Do you deal with your accountant on price? Your lawyer?
- faster shipment
- perceived higher trust
- being able to use a preferred payment option
- better quality
- better service
Price is only one of many factors in online sales.
I will concede that people may be more likely to consider these things when making higher cost purchases but for stuff up to about £50 I would not spend time doing any analysis at that level.
You really think that people can perceive all of that in a split second?
When I want to buy consumer goods online then (assuming that the selected website looks pukka) all I am interested in is the bottom line price and perhaps the delivery time when I need something in a hurry.