I purchased an item online a few weeks ago which was satisfactory and did the job it was supposed to. It was the first time I had purchased from that merchant.
Today I received a request from the merchant to review the item. So far so good; I had a few things in mind to say that might be useful to other consumers.
However, when I clicked the link to leave a review I discovered that (1) the price had been marked down since I purchased the item, and (2) the item was going to be discontinued.
It was an ugly little moment. Suddenly, instead of thinking positive thoughts, I was regretting that I had purchased it when I did!
Nearly as bad, I was feeling that the merchant had made a frivolous, time-wasting request. What's the point of reviewing a product that won't be in stock much longer?
The merchant's automated followup routines were undoubtedly set up with good intentions ... but the timing of this particular followup created negative feelings that won't be easy to overcome.
What kind of filtering or segmenting would prevent similar mishaps from happening to YOUR customers?