Building out a keyword domain

[gpilling]

I have a two word keyword domain that ranks on the first page of google for it. Usually around #7-8. For the purpose of discussion, lets call it widgetkit.net (it is not the .com, but the .net). I have owned it since 2004, and it has 7 pages of static content on it. It was pointed to a friends real brick-n-mortar business that sold and installed widgetkits. It has surprisingly few backlinks, most of them the directory/yellowpages type aimed at it because it represents a real business. I have never done anything substantive to get links, it was just a hold and forget domain purchase that I used to do a friend a favor.

New items:
- I am now a partner in my friends brick and mortar business as of 60 days ago
- I want to make this keyword domain start being financially productive

Issues
- while the keyword is popular (7,000,000 results) the consumer is searching for "red widget kit left hand thread 1992" and not for "widget kit", and this means that the site does not actually get much traffic (2,000 unique per month)
- to build out the site to sell widget kits I will need to use data feeds from the manufacturers. By the time you account for all the variations on widgets you end up with thousands of different items. I was under the understanding that Panda wiped out these types of data feed sites, so then what does one do?
- I will have to drop ship the bulk of the items. While we are in the widget kit business, except for a few 'A' movers there is no way for us to stock everything.
- think there is an opportunity in the business for how the data is pulled and displayed. Most of the other widget kit sellers are using drop down menus and expect the consumer to search for items using terms an industry insider would know. Looking at my server logs the general public does searches for their very specific need, not the industry terms.

Plan
- build out the site using the data, paying attention to normal white hat SEO site and page structure. http:/widgetkit.net/red/left-handed/fuzzy/ with basic internal linking.
- do something about overcoming Panda, hopefully without manually entering a custom write up for thousands of product pages
- ask for advice here at WebmasterWorld

So does anyone have any particular advice about bringing to life a keyword domain?

[caran1]

Request your customers to post reviews about the product, you will get unique content.

[wheel]

First, congratulations on your new enterprise. I'd be excited, I think you may have something to build on.

- think there is an opportunity in the business for how the data is pulled and displayed. Most of the other widget kit sellers are using drop down menus and expect the consumer to search for items using terms an industry insider would know. Looking at my server logs the general public does searches for their very specific need, not the industry terms.

I think that's your opportunity right there. Both for content development and link building.

One thing that may work (or may not....) is rather than a direct ecommerce site, use a leadgen site. So rather than purchase online, you have a conversion form where visitors request a callback. Then pick up the phone, edumicate them and close the sale.