Hi folks. We had an automation error on Amazon last week. An automated feed changed the all the prices so that some items were way overpriced and some were way underpriced. It was discovered and corrected in about 8 hours - but not before 75 orders came in on products priced 90% off or more. We, of course, sent emails to the customers, informed of the error, and cancelled the orders. We also contacted Amazon and alerted them to the issue.
Most of the customers(and Amazon) were understanding. However, we have a very few who are angry and could cauase a great deal of harm from a reputation standpoint.
We have offered some freebies/discounts to these customers but I am still concerned. Any advice on how to handle these situations?