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What drives shoppers to Buy?

     
3:23 pm on Apr 26, 2011 (gmt 0)



What does it take to get shoppers to hit the add to cart button?
3:33 pm on Apr 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That topic has been discussed several times in the past year or two. Did you try a search?
4:50 pm on Apr 26, 2011 (gmt 0)

WebmasterWorld Senior Member rocknbil is a WebmasterWorld Top Contributor of All Time 10+ Year Member



You can start by doing some shopping yourself, and ask yourself what causes you to hit add to cart. :-) Most of us don't even think about it, but if you go into it with this mindset and question every action, some things begin to come clear. Most often it's none of the stuff webmasters put into it.
5:03 pm on Apr 26, 2011 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



If I'm already interested in buying, an obvious and prominent "buy" or "add to cart" button. Not just a link with some non-conformist color scheme, not hidden way down below the fold (although, if there is a long description, there SHOULD be another button at the bottom as well as at the top), and not hidden amongst a bunch of animated .gif images trying to grab my attention.

If I'm on the fence, I need some compelling reason why I should buy from you- e.g., great price, free shipping offer, etc. If it's an item I can find many other places, I'd better be able to find out within 1 or 2 clicks how much I'm going to have to pay for shipping.

If I'm not at all interested, pretty much nothing will get me to buy.
5:31 pm on Apr 26, 2011 (gmt 0)

WebmasterWorld Senior Member essex_boy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Quick loading site, clean sharp pictures of goods, quick downloading pictures, good descriptions, quick cart process.

No massive price hikes with shipping costs ! Cover some of this in you buying price
1:27 pm on May 24, 2011 (gmt 0)

5+ Year Member



Its a mystery that has evaded manufacturers, marketers, advertising agencies & all kinds of sellers for all time.

If "it" was known, it would be priceless.
2:07 pm on May 24, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




What does it take to get shoppers to hit the add to cart button?


They must want to buy something.
2:24 pm on May 24, 2011 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Call to action button colours = button.."shiny*"( *vista highlight button style ) "mid blue" #0044CC > on hover #FA8C00 >action

or just "shiny*" #FA8C00 > action

or form button CSS "styled" #FA8C00 > action

It helps if the cursor changes to a hand on hover ( if you are styling form submit buttons using CSS..( without using images for button states ).. you can force "hand" via "cursor: hand".so that the "call to action" gets reinforced..

Why ? ..research it :)..it's not "a mystery" ( what prompts people to buy ) to ad agencies ..nor to psychologists ..nor illusionists /religions etc..just no one who knows tells ( usually )..and sometimes people actually don't like to know ( even when they find out "they will deny it was so" ) what prompts / conditions their actions.

If "it" was known, it would be priceless.

no..but finding out / being told the "why" ..takes a lot of time /money /study ..
3:35 am on Jun 1, 2011 (gmt 0)

10+ Year Member



Price, product availability, past experience with the seller.
 

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