A goal I want to achieve with blog is to bring in traffic using keywords related to my ecommerce site but that are not being targeted by my ecommerce site.
A question I am having a tough time is where to place the blog; subdomain vs. subdirectory. Now, there is all kinds of threads everywhere debating both sides but very little feedback from the view of ecommerce administrators.
If you have a blog for your ecommece site how is it setup? Does it bring in traffic for you? Do you use it as an expression of company personality or is it just another marketing outlet?
Any insights from a SEO perspective is welcome as well.