How To Price a Quality Course $1997 or just $1 - What's your view pls?

[WorkTogether]

Hi

I hope you can offer some advice on how to price a course. I've put together a high quality course that includes a form of personal coaching via Q&A session once every 2 weeks.

There are 12 DVD's and all the bonuses you'd expect. Putting together a great pre sale video right now but the big question I have is pricing. What price would recommend

1 - $1997 (perhaps offer 3 split payment plan)
2 - $1 free month trial and $47 or $97 per month afterwards (can I force a 12 month minimum after the 30 days?)

What do you think would prove most profitable and be attractive to JV partners?

(The course is aimed at small retail business, ebay traders who want to sell physical products online)

Thank you

[RhinoFish]

i always wonder why people with some specialized "know how", don't just do it themselves - why sell such good information?

admittedly, i'm cynical, much more than the general public.

anyhow, people are buying this to make money. as a prospect, the only story i'd find the least bit palatable is...

i can't cover every product under the sun, i need people i can train, who then find and penetrate their own niche, ones who will work with me on a profit share basis. you will have to invest time and money promoting your business, but there are no upfront training or franchise costs - if you make money, i make money.

[WorkTogether]

Hi

I do have 'specialized knowledge' but mine is in selling a physical products like a 'toaster' or 'crash helmet' rather than info based product. I do 7 figures a years selling stuff online. But this is another project I want to do.

Yes I would alway be interested in offering a profit share to take the risk away for people. I know I can help them, but in return have to be sure that they will put the work in. Trouble is this method is always had to promote with resellers of the course.

Thanks

[digitalv]

i always wonder why people with some specialized "know how", don't just do it themselves - why sell such good information?

Most do both. You won't get very far pretending to be an expert without a track record, but if you are successful there are hundreds of thousands of people willing to pay for you to teach them how to do what you did.

As for the course itself, 12 DVD's? Really? Snoozer... you better get their money up front, because they won't make it through disc 2. In fact, they probably won't even buy it because who has the time to watch 12 DVD's?

If you actually want to make money with this, do the 12 part set but make the first disc free. Make your money on the $6.95 shipping... and then do your best to make that first disc so compelling that they'll want to buy the other 11, but don't count on it. Most people will never buy discs 2 through 11, but you got $7 for shipping them a 30 cent DVD + $1.00 postage, so you're still making 5 times COG.

Remember those commercials for Video Professor? "I want to send you a free disc, just pay postage, because I'm so convinced my crap works you'll buy another one." ... now lets run that through the B.S. detector and see that what he really was saying is "I just want your $7, because if 1 Million of you give me $7 then I made $7 Million and I really don't give a sh-- if you ever buy another disc."

That's how you win with a DR product. :)

[JohnRoy]

Target 1 million buyers who would pay you $1.

From those, target 10% who would pay $177.

Once you have 'em in your buyers list, target the 1% who would pay you $1,997.

- send me 2% commission...

[RhinoFish]

"You won't get very far pretending to be an expert without a track record"

i see self proclaimed experts everywhere, and the majority are fluff, imo.

[JohnRoy]

Agree, but although you see them, they don't get far without a track record.

[ergophobe]

Continuity programs like this retain customers on average for three months. The best in the business push that to six months.

The minute you require people to stay in for a one-year contract, you had better be the phone company or the cable TV company, 'cause I ain't committing to some course for a year. I would guess the effect of a contract like that would be to hasten folks out the door at the 30-day mark.