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joint ventures in e-commerce

     
5:48 pm on Jan 8, 2011 (gmt 0)

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Hi everyone,

in SEO/Online Marketing, everyone is busy building links for mostly SE rankings (few do it for the traffic the links bring).

However, I recently noticed in some kind of job ad, I came across, that "e-commerce managers" are often required to build and oversee "strategic partnerships with other websites".

It sounded mostly like - link exchanges (but for customers not SE rankings), and/or sharing one another's list/customer base,etc... - in other words: joint ventures.

Is this an important part in e-commerce that many people who are busy building links for SE rankings/too stuck in their SEO worldview (like me;))...completely forget about?

thanks!
12:08 am on Jan 10, 2011 (gmt 0)

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I've never seen any legit company use the title "E-Commerce Manager". Without seeing the full details of what you're describing, it doesn't sound like a "joint venture" so much as an agreement to share customer lists for cross-promotion.

Definitely something I'd ignore if I came across it. :)
1:24 am on Jan 13, 2011 (gmt 0)

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thanks for your reply, but I think youre reading a bit too much into it - I basically just browsed online job boards(exp?imgerman!), and it might be a title used more frequently in Germany.

then again, I think i saw this one used in the English-speaking world, before, as well? but i may be wrong about this myself!;-)

anyway i wasnt looking for the job, but just giving in to my curiosity lol
 

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