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eBay is pulling $200 million out of its wallet for brands4friends, a fashion daily-deals site based in Berlin.
The acquisition, announced today, is designed to build up the auction site's reputation as a source for clothing, shoes, and accessories among European buyers.
As Germany's largest online shopping club, brands4friends offers daily deals to site subscribers and features about 600 brands, including Buffalo, Calvin Klein, and Diesel. eBay Acquiring Fashion Daily-Deals Site For $200 Million [news.cnet.com]