Until now we have not actively asked customers to rate or review our site on any of those shop rating websites. However since Google has started including ratings into Adwords we decided to sign up with one of the rating websites supported by Google.
Question is: What is the best moment to ask a customer to rate his shopping experience?
1. Directly after he has submitted his order?
2. Send a link to the review site together with the order confirmation email?
3. Send a link to the review website with the shipping confirmation email?
4. Ask him for a review in a separate email after he has received the order?