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Asking customers for a site review/rating.

What is the right moment?



10:28 pm on Nov 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Until now we have not actively asked customers to rate or review our site on any of those shop rating websites. However since Google has started including ratings into Adwords we decided to sign up with one of the rating websites supported by Google.

Question is: What is the best moment to ask a customer to rate his shopping experience?

1. Directly after he has submitted his order?

2. Send a link to the review site together with the order confirmation email?

3. Send a link to the review website with the shipping confirmation email?

4. Ask him for a review in a separate email after he has received the order?


10:44 pm on Nov 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I send an email a day or so after the customer has received his order to make sure everything is fine. If I get a reply, I figure the customer is at least motivated enough to reply, so I send them the link to the review site and ask if they would please write something.

I put a lot of effort into customer satisfaction, and so want to get the review based on all of it.


1:39 pm on Nov 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Mhm, I must be doing something wrong. I decided to tap into the DHL public API to find out when the parcel has been delivered and then send out the emails then. First emails where sent out on Saturday. Today I had several replies in my Inbox, from people telling me they had received the products, thank you for the great service - but not a single one clicked on the link to the review page.


3:43 pm on Nov 29, 2010 (gmt 0)

5+ Year Member


Once you know it's been delivered you can send them an email asking them to leave a review. In our email to customers I kinda say 'we a small family business and you taking the time to give us a good review means a lot....!" I then include screen shots of what they need to do. Include the direct link and give them suggestions of what you want them to say, what did you think about the speend of delivery, service, quality of products etc...

I also let them know that leaving a negative review can really hurt us as a buisness and I know that sometimes things go wrong but not to take it out on us on a review but to simply contact us so we can help.

Good luck


7:33 pm on Nov 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks for the input, I will probably have to test a few different email versions and check which works best.

Anybody have any data how many people in average take the time to rate a site or write a short review?

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