joined:Nov 8, 2010
I decided to sign up for this site just to put in some real truths to this discussion. Do you really think MAP can go away? NO.... Do I think Map is legal price fixing? YES.... The problem with on-line retailers is the fact they don't know how to retail. What happened to good old-fashion customer service? The warm fuzzy you get from a one on one conversation with a sales pro that knows the product. Listen...... You can cry and be bitter and do your best to get around map. BUT WHAT DOES THAT SAY ABOUT YOU? WHAT DOES THAT SAY ABOUT YOUR BUSINESS PRACTICES? First off if you are a person that spends every waking moment trying to get around map so you can make 3 dollars ten times selling this widget, then go find a job, because the product you are selling, the manufacture doesn't want you selling it.
You need to take a look at the big picture here. Map is not designed to be a pain in your rear end. It is there to protect the price and value of their product. It makes their brand more valuable. The manufacture is going to sell the same amount of product with or without you. On-line stores have spun out of control "whoring" the product to the consumer.
This is the wave of the future Map isn't going away. Map is only going to be getting tighter and stricter. The manufacture will always win the argument.
Here is what is coming, so have a back up plan to make money for your family. Manufactures are going to downsize their "dealer" status. Like some car manufactures gm and Ford. You will have to have a certification to be a dealer. A certifiction to be a dealer you ask? Yes you will need to be a certified dealer to service supply sell and warranty the product. With this anual certification you will be able to use the manufactures pictures with their copywrite for that year. That picture will be the only one in commerce. Your authorized competitors will also have the same picture. If you play by the rules then next year you can also recieve a certificate to be an authorized dealer. You want to break map? You will not be on the list.
Here is what is coming part 2: Absolute uncompliant Map violaters will be served with copy-rite lawsuits. The manufacture has the trump card. You may ask yourself "Well thats my picture, how can they sue me over a picture that I already copy-writed? Oh yes they can! Would you like to know how? OK I will tell you.
A picture deemed to be in a proffesional state all copy-rites may be subject to property of the manufacture. Why you ask? Because the manufacture has had pictures of your product way before you. Your only defence is if you had a picture and sold the manufactures product before the manufacture even produced the product and sold it to you. Yes you didn't and you can't its impossible.
If you take a picture of you and your friends in front of your Toyota jumping up and down because it hit 300k miles. If Toyota doesn't like you Totyota can take your picture and possibly get damages.
Is map going to hurt your business? Yes it will. But the pressure from Brick and Mortar goes alot deeper than your blahblahblah.com site. The internet isn't going anywhere and they are still nuilding retail space. An average e-comerce industy standard is 8-20%. Retail sales from brick and mortar are 80-92% more than e-commerce. It's a natural progression to protect Brick and Mortar.
Look the situation is becoming loud and clear for e-commerce sites. Play by the rules or go get a job.
You may think I don't have an internet site. I have over 100 domains and 5 active e-commerce sites. I sell to make money and a good margin. I would rather sell 1 widget and make 100 bucks than 10 of them to make the same.
I would like to hear feedback on this....