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As eBay Inc. prepares for a critical holiday shopping season, the company this week plans to unveil new elements of an overhaul in how shoppers find and buy products on its Web site.
Behind the new look, which includes eBay's first major home-page redesign in nearly four years, is an urgent effort to close a technology gap that has caused the onetime Web pioneer to lag behind rivals like Amazon.com Inc. Amazon for years has had many of the same features that eBay is adding.
"One of the most important things we had to do was become more of a technology-driven company," says eBay Chief Executive John Donahoe. He says that while the company has made "significant progress" in its turnaround, eBay is only about halfway through some major technological goals, such as building a product catalog for the millions of products sold on eBay.