So I have created quite a few successful content based sites and a couple of "reservation" sites. However I have always been interested in creating a shopping site, I have a huge amount of PPC experience and can create a site with shopping cart etc. Can find people to fulfil orders, pack and post them, however I have NO idea at all how to get stock.
What I don't want to be is an affiliate, I actually want to sell the item, not leave that up to another site.
So what I am asking, if I want to sell Blue Widgets, how do I get my initial stock, how do I find wholesellers that won't rip me off?
Any tips most welcome