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Getting started with a no ecommerce experience

         

qoncept

3:40 am on Aug 13, 2010 (gmt 0)

10+ Year Member



A few of my buddies are getting together and we're creating a site to sell t-shirts. We're simplifying things by making it a shirt-of-the-week type of thing where we post a shirt in limited quantity each week and pull it off when it sells out. This way we only need to worry about one type of inventory (well, we'll need to have different sizes, as well). We're also discussing a limit to the number of shirts you can buy per order to make things a bit easier yet. It's entirely possible everything I'm asking is addressed somewhere, but I haven't seen it, so if you could point me in the right direction that would be great. I'm a software developer with some PHP experience and plenty of database experience.

Sound like shirt.woot.com? Probably. We're trying to differentiate ourselves, but the more we brainstorm, the more similar our idea gets. Shipping is a flat fee, shirts will always cost the same and probably be available in 3 or 4 sizes. The point is to make the site have more attitude, though, with a bit of background on each shirt and some additional commentary. That's why our initial thought is to use blogging software. We want users to interact, so we're basically picturing posting a new shirt as a new blog entry and people can discuss in the comments. It'll also be profile-driven, with a shirt being added to a person's profile when they buy it.

The current idea is to use WordPress as the site's base and add our simple store pieces to that, and use Paypal checkout to handle orders. The more I think about it, though, the more I'm not sure this is the best idea, and I don't know what would be.

The biggest issue we're worried about right now is inventory. In the limited reading I've done so far, Paypal doesn't track inventory at all, we just pass the cost of the order and they accept the payment, and inventory needs to be tracked on our end. Not good if there is one shirt left and Bob submits his order while Sally is still filling out her details. Also not good if Bob decides doesn't complete his order while the site is telling Sally the last shirt is already sold. How do I get around this? The additional features ecommerce packages have (I haven't really looked...) will surely be useful once we are dealing with enough orders to genuinely worry about accounting.

As it is, we're flying by the seat of our pants. I want to make sure we have all the tools we'll need in place before we go live because we're bound to experience enough growing pains (if we're at all successful) without worrying about setting up additional pieces. Thanks in advance for your input!

dpd1

6:21 am on Aug 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't know... I think you might have the cart in front of the horse just a little. Selling so much stuff that an auto inventory can't keep up with it is a very good problem to have... But unless you're being very modest with your skills, or have some big promotional scheme planned, it's probably a problem you won't have to worry about for some time.

Honestly... If it was me, the first thing I'd do is take the "we" out of the equation. Having partners rarely makes things easier. I mean, unless each guy is really contributing something you are unable to do. But I'm speaking with the assumption you really want this to take off. I don't know, maybe it's just a side thing to experiment with. It all comes down to your approach and what you expect to get out of it I think.

Personally, I would focus 99% on the product. The rest will fall into place.

HRoth

12:03 pm on Aug 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why would you want to limit how many shirts a customer can buy?

bwnbwn

1:18 pm on Aug 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



qoncept are you making the shirts yourself or buying them premade then selling them?

qoncept

1:34 pm on Aug 13, 2010 (gmt 0)

10+ Year Member



1) We have a plan for promotion. We feel like there's a decent chance it could take off faster than we keep up. Definitely the possibility we end up stuck with 90 of the first 100 shirts we buy to guage interest, too though.

2) The product is basically handling itself. I'm heading up the website side, another guy is designing (most of) the shirts and the third is handling shipping and accounting.

3) We've talked about limiting the number of shirts, its just an idea at this point. The idea is to try to make the shirts exclusive, and we don't want one guy buying all of them up. We're going to make the shirts limited enough that we can sell through them all in about a week. If the exclusivity doesn't appeal to people, we'll rethink it.

4) I know a guy with a screen printing business that will be making the shirts. He'll send them to us in bulk and then we'll ship them out individually. If it takes off, we'll re-evaluate.

ssgumby

3:59 pm on Aug 13, 2010 (gmt 0)

10+ Year Member



I know a company that sales a "political" shirt. They sale a new one each tuesday and the shirt is ONLY available on that day. They sale other shirts too, but each tuesday is one of a kind shirt day.

Kinda a cool idea really, kind makes me want to buy (but I havent lol) because I feel if I dont I wont have another chance.

qoncept

5:18 pm on Aug 13, 2010 (gmt 0)

10+ Year Member



Yep, here's the way I look at it. Lots of sites sell a ton of t-shirts. The problem is, I go to the site, look through 50 of them, maybe pick out 2 or 3 and then never go back to the site. If a single shirt is coming out each week, people keep coming back to see what it is and hopefully buy more.

ssgumby

5:56 pm on Aug 13, 2010 (gmt 0)

10+ Year Member



qoncept - I think your plan sounds good, I suspect this site will do well with GREAT social marketing.

Personally I would start off with a decent cart. PM me and I can give you two ideas ranging from $159 to $1200.

Also, I would start off with a real merchant account over paypal, thats just my opinion though.

ssgumby

7:30 pm on Aug 13, 2010 (gmt 0)

10+ Year Member



I should add, im not in anyway associated with the two carts I would suggest ... they just happen to be the two choices I have used and were/am very happy with.

jsinger

7:40 pm on Aug 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Awful Idea. (but on the web, who knows for sure)

"A few of my buddies are getting together"
As DPD1 said, a partnership is probably the worst business structure. You won't be "buddies" long, whether it fails or succeeds.

There's no indication that Woot's shirt site is profitable. They started as part of an electronics distributor. They had electronics on the shelves for free. Nothing to lose. Their average price point was probably over $100; yours will be about $15. They already knew which items were likely to sell well (or would need to be liquidated cheaply). They don't design or manufacture their boards or hard drives etc. Woot has buying power and can display products where they buy one-shot bargains from their suppliers.

You'll have no idea which tee design is going to be good or bad. And I'm guessing the rare hot seller will be 10 times (perhaps 1000 times) more popular than the many dogs. Has your artist ever produced "saleable" tee designs? Can he churn out saleable unique designs every day?

Have you considered how many styles of tees exist? Male, female, background colors, sleeve and neckline arrangements? Body lengths? 100% cotton versus poly cotton? Have you checked out what Walmart and a bazillion other sellers charge for tees?

Woot went into shirts and several other products only after they had 5 years of online selling experience and had built a huge community of followers. (a key ingredient, as they would admit)

----
"I know a guy with a screen printing business that will be making the shirts."

I've known lots of them. What a bunch of floaters! Kinda like tattoo parlors for apparel. LOL!


--
I know quite a bit about silk screening. There are big up-front design and manufacturing costs. You just can't do what you want on a tiny scale.

Most odd is your focus on dealing with excessive demand. I think you're living in some fantasy world and certainly not the real one... with a fairly mature ecommerce market and massive recession.

piatkow

9:22 pm on Aug 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month




Have you checked out what Walmart and a bazillion other sellers charge for tees?

UK I can get a plain, practically transparrent, T for £3 in a supermarket. A heavy cotton shirt with an "arty" design sells for £30. The added value is in the printing, if you can persuade people that your designs are "cool" then it might work.

dpd1

7:40 am on Aug 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I get what he's going for... It's the trendy, word of mouth, 'impulse buy' kind of deal. So in that respect, I don't know if the average cost of t-shirts is applicable. Because there's evidence of irrational, illogically priced 'impulse buy' products all over the place. But that's also why I think the product is everything. Because without that impulse, it's not going to work.

gpilling

3:13 am on Aug 22, 2010 (gmt 0)

10+ Year Member



Why not start with nothing, and try the designs through a zazzle or cafe press store? Then if it doesnt work the way it is expected, then you at least dont have a lot of inventory sitting around.

dpd1

9:48 pm on Aug 22, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, I agree... Test the waters. I've seen way too many businesses go bust by doing that sort of 'all or nothing' start-up thing.