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Geotargeting and AOL

Is it a dead issue?

         

lgn1

2:57 pm on Jun 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The last time we looked at geotargeting was in 2003. Back then, Canadian AOL traffic was misreported as US traffic, so the accuracy of geotargeting was around 98%

I just checked into this the other day, and now the Geotargeting services are claiming numbers around 99.8% accuracy.

I took a look at traffic by ISP in my logs and AOL accounts for 0.09%, so they are no longer a factor when determining geolocation.

I knew AOL was in a death spiral over the past few years, but I had no ideal they have virtually flat-lined.

The remaining small percentage is probably due to anonymous proxy servers. Since our products don't instill paranoia, I expect that number to be quite low.

Is everybody else seeing extremely low numbers for AOL ?

onlineleben

6:54 pm on Jun 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AOL is not an issue anymore in Europe and even my US focused sites only report them only every now and then.