I was just wondering, can an ecommerce website survive mainly based on revenues coming from existing customer reorders?
I was just playing with some numbers and let's say for example I have 50,000 customers. If I just concentrate on taking care of my existing customers, and let's say only 2% reorder each month; that would be around 1,000 orders a month.
And let's say the average ticket price is $35.00; that would be $35,000 in revenue a month...not bad! Now I need to put this theory into action! haha...