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I'm not convinced it's worth the effort because the buyer is likely to have already completed a purchase elsewhere.
define('EMAIL_TEXT_NEWCUST_INTRO', "\n\n" . 'Thank you for stopping by ' . STORE_NAME .
' and considering us for your purchase. ');
define('EMAIL_TEXT_CURCUST_INTRO', "\n\n" . 'We would like to thank you for having shopped at ' .
STORE_NAME . ' in the past. ');
'We noticed that during a visit to our store you placed ' .
'the following item(s) in your shopping cart, but did not complete ' .
'the transaction.' . "\n\n" .
'Shopping Cart Contents:' . "\n\n"
'We are always interested in knowing what happened ' .
'and if there was a reason that you decided not to purchase at ' .
'this time. If you could be so kind as to let us ' .
'know if you had any issues or concerns, we would appreciate it. ' .
'We are asking for feedback from you and others as to how we can ' .
'help make your experience at '. STORE_NAME . ' better.'."\n\n".
'PLEASE NOTE:'."\n".'If you believe you completed your purchase and are ' .
'wondering why it was not delivered, this email is an indication that ' .
'your order was NOT completed, and that you have NOT been charged! ' .
'Please return to the store in order to complete your order.'."\n\n".
'Our apologies if you already completed your purchase, ' .
'we try not to send these messages in those cases, but sometimes it is ' .
'hard for us to tell depending on individual circumstances.'."\n\n".
'Again, thank you for your time and consideration in helping us ' .
'improve the ' . STORE_NAME . " website.\n\nSincerely,\n\n"
[edited by: lorax at 11:57 am (utc) on Jun 1, 2010]
[edit reason] delinked [/edit]