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I don't think I'll ever exactly understand sales
The worst thing about ups and downs in sales is that you can see the stats but trying to figure out why it's happening is almost impossible. I hate that. My income has gone down this past year so that if I hadn't been developing frugal habits for other reasons, I would be having a tough time. But one good thing about this past terrible year is that it has forced me to work more actively on producing other types of income in the same niche both online and off. I have had all my eggs in one basket for too long. There's a lot of emotional wear and tear in that.
It's been a weird year for us. Started very well and had some other good months. Then at times it's been like a tap being turned off and you can hear the tumbleweed blowing through the office. December has been slow, but then it always is for us.
He said they had a pile as big as two of their vans this morning, all from Amazon...
I track a mock portfolio of about 15 e-commerce stocks. It's done fairly well compared with the broader market and especially B/M retail. The best of the 15 is Amazon which has doubled from its low. Wish I had bought some a year ago. I had considered that but concluded it was too pricey even near its low!
The most noticeable change I've seen this year is fewer orders, but a much higher average ticket.
Hilarious. Our experience is the opposite. Average order size has fallen about 10% Y to Y for the past few months but that's being more than offset by more transactions.
Web shoppers used to be wealthier and far more educated than most. But I'm guessing the web is attracting more "Blue Light" special types. Everything I've seen on TV about web shopping has been positive this year. Gone is most of the nonsense about the "dangers of shopping online."
It used to be that TV couldn't say one nice thing about online shopping without mentioning ten reasons to shun it.
PS what is 'blue-light' please?
I was wondering that myself... After a little digging I found this on the Wikipedia page for Kmart [en.wikipedia.org].
Kmart became known for its "Blue Light Specials." They occurred at surprise moments when a store worker would light up a mobile police light and offer a discount in a specific department of the store. At the height of Kmart's popularity, the phrase "attention Kmart shoppers" also entered into the American pop psyche, appearing in films and other media such as Rain Man, Troop Beverly Hills, Six Days Seven Nights, and Beetlejuice.
I think it passed us by on this side of the pond :)
Yep, from KMart's use of those carts with small revolving blue lights (like on red ones on American police cars). A cheesy in-store ad gimmick to attract mostly working class housewvives to a very brief promotion. Bluelight.com was the name of kmart's website. (I don't think it still is)
Miop... Maybe you can start moving into other types of stuff? That can often start rejuvenating sales. That's one thing I regret this year... I was so busy making stuff, that I didn't have time to develop new things... which is a big mistake. That's what has shot me into the new year with increasing sales the last few years, and this year I'll just be going in with the same amount of sales. Probably not a coincidence. I think expansion is very important.