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...reported holiday season retail e-commerce spending for the first 27 days of the November – December 2009 holiday season. For the holiday season-to-date, $10.57 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Black Friday (November 27) saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.
As to whether or not we actually made more money, well we won't really know for a til we add it all up and see what our total average margin was with the discount.
What's odd is that November was down about the same--75% or so of last year--until Thanksgiving. Now sales are far below last year.
I just changed the design of my site, which might account for fewer people looking at the online store. What I don't understand is why the new design would affect the site adversely, as everyone I've "polled" thinks the new design is much better.
This is only my second year in ecommerce, so I guess I have to learn to live with the unexpected.