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100% cart abandonment for four days?

         

dickbaker

10:34 pm on Nov 3, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've been having problems with my website for several weeks, including 500 errors and occasional slow load times. I'm moving to a new server to fix the problems.

Meanwhile, though, I've had four days with zero orders. There's been people going to checkout, but nobody has bought anything.

I've tested the checkout and it worked.

Is it possible for it to work for me but not others?

This should be the busy time of year for my site. Last month was pretty good.

jsinger

4:32 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You have to understand your audience and BBB doesn't smack of small time, to me it smacks of giving the consumer a false sense of security as the BBB is toothless,

Toothless absolutely, and when BBB does comes down on a business our local chapter invariably picks an easy target... a small time operator and rarely a big company with a staff of trigger happy lawyers. That's why we dropped out of BBB years ago... saw it as an effete self-perpetuating relic of an earlier, simpler time. (Wall Street Journal once called it that)

I see signs the BBB is improving. I feel a bit more positive about the online BBB mechanism. Among the retailers I'm familiar with (mostly competitors) the good guys are all rated B or above and the sleazeballs almost never get A's.

Digmen1

4:49 pm on Nov 19, 2009 (gmt 0)

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Just another thought on online sales in general.
The news of the job front keeps getting worse.
Unemployment in the USA is now 10%
Underemployment, ie people who would work full time, but have given up looking takes this up to 17% they say.
Add on another 10% (my guess) for people that are probably scared of losing their job (due to the industry/sector they are in)so are hunkering down.
This come to 27% or nearly a third of Americans broke or feeling broke. So that is one third of people not going to be buying much online or anywhere !
So until Employment picks up, I don't see great prospects for anyone selling on line. Especially as online prices do not seem to give the consumer much or any of a saving.

jsinger

5:06 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Especially as online prices do not seem to give the consumer much or any of a saving.

Whoa there! No sales tax, free shipping if you shop around, no cost of driving to store, coupons sometimes and almost invariably low basic prices. We're about 5-8% cheaper online than in our B/M operation (where we've lowered prices in recent years due to web competition, often from our own site.

The savings are remarkable. 15% minimum I'd guess.

dickbaker

11:31 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Especially as online prices do not seem to give the consumer much or any of a saving.

A friend of mine owns a brick and mortar store near me. His prices for the same items I sell are 25% to 75% higher. He's one of the most pricey retailers around in my niche, but he still sells.

The problem with pricing online, at least in my niche, is that the customers are looking for the lowest price, and there's always going to be somebody cheaper. I try to be competitive, but there's a point where I can't reduce prices any further. I have to put food on the table.

dpd1

12:42 am on Nov 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I suppose it depends on the products, but I have never seen anything cheaper in stores than online when it comes to personal things I shop for. Of course you do have to factor in shipping costs. Sometimes it's a break even deal, but one of the main reasons why I buy most materials and supplies online, is because I simply don't have time to go driving around to 20 places to get what I need. Especially now days when you can barely even call a store and ask if they have something, without being transfered indefinitely, hung up on, or have some person tell you they have it, only to find out they don't when you get there. True, there are always going to be people selling stuff cheaper than cheap. I don't think there's anyway to compete with those people, and I don't even try. I try and make up for that with service and a personal touch. Yes, you're going to lose many people that will only go for the cheapest price... But that's just the way it is. Maybe try going after the more high end people that won't care as much. That can be done with something as simple as the style of the site.

HRoth

12:49 pm on Nov 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not only is online cheaper, but there's a lot more selection of the same widgets. I live in a semi-rural area, and the Internet makes rural shopping totally doable. I think the only reason why there is not more business from rural folks is because often they are stuck with dialup. I lived two miles outside a small town and that was my only choice--too hilly for satellite and no dsl or cable available there.

Re such high cart abandonment, recently I had an experience with a large seller of domain names. The form repeatedly gave me an error and would not go forward because I had put something in the box for fax that it didn't like. This was a box that was not required to be filled in. There were other boxes not required and it kept demanding that I fill them in until finally I gave up and went and bought the domains elsewhere, even though I have an account with these people and have bought a number of domains from them. So perhaps it is some wiggy error like that. Just grasping at straws here.

onlineleben

10:41 pm on Nov 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The problem with pricing online, at least in my niche, is that the customers are looking for the lowest price

Maybe in your niche, but not in general.
I for example also look from which website I buy. Reputation and experience is very important. Look at Amazon - I promoted ipods as an affiliate some years ago and nearly two years later I got a chargeback of my comission because someone returned the ipod. I am not sure if one of the lesser known shops you find in price comparisson sites would do this (if they are still in business 2 years after the sale).
Also just recently, I was in the market for a netbook - the best prices came from 'unknown' online shops - I bought from amazon (because of above experience as an affiliate) although the price was higher.

internetheaven

3:47 pm on Nov 23, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Four days without a single order at this time of year is really, really unusual. I should be getting several a day. There's people going to the shopping cart, but for whatever reason they're not finishing.

Just a general comment, not specifically aimed at the OP, but nearly every checkout process I've bailed on has been because either their shipping was too much (I tend to bail if it's not free!) or because they needed me to open an account "to make my future shopping easier" with no Guest Checkout option.

dpd1

7:37 pm on Nov 23, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just a general comment, not specifically aimed at the OP, but nearly every checkout process I've bailed on has been because either their shipping was too much (I tend to bail if it's not free!)

You're kidding, right?

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