Forum Moderators: buckworks
Meanwhile, though, I've had four days with zero orders. There's been people going to checkout, but nobody has bought anything.
I've tested the checkout and it worked.
Is it possible for it to work for me but not others?
This should be the busy time of year for my site. Last month was pretty good.
You have to understand your audience and BBB doesn't smack of small time, to me it smacks of giving the consumer a false sense of security as the BBB is toothless,
Toothless absolutely, and when BBB does comes down on a business our local chapter invariably picks an easy target... a small time operator and rarely a big company with a staff of trigger happy lawyers. That's why we dropped out of BBB years ago... saw it as an effete self-perpetuating relic of an earlier, simpler time. (Wall Street Journal once called it that)
I see signs the BBB is improving. I feel a bit more positive about the online BBB mechanism. Among the retailers I'm familiar with (mostly competitors) the good guys are all rated B or above and the sleazeballs almost never get A's.
Especially as online prices do not seem to give the consumer much or any of a saving.
Whoa there! No sales tax, free shipping if you shop around, no cost of driving to store, coupons sometimes and almost invariably low basic prices. We're about 5-8% cheaper online than in our B/M operation (where we've lowered prices in recent years due to web competition, often from our own site.
The savings are remarkable. 15% minimum I'd guess.
Especially as online prices do not seem to give the consumer much or any of a saving.
A friend of mine owns a brick and mortar store near me. His prices for the same items I sell are 25% to 75% higher. He's one of the most pricey retailers around in my niche, but he still sells.
The problem with pricing online, at least in my niche, is that the customers are looking for the lowest price, and there's always going to be somebody cheaper. I try to be competitive, but there's a point where I can't reduce prices any further. I have to put food on the table.
Re such high cart abandonment, recently I had an experience with a large seller of domain names. The form repeatedly gave me an error and would not go forward because I had put something in the box for fax that it didn't like. This was a box that was not required to be filled in. There were other boxes not required and it kept demanding that I fill them in until finally I gave up and went and bought the domains elsewhere, even though I have an account with these people and have bought a number of domains from them. So perhaps it is some wiggy error like that. Just grasping at straws here.
The problem with pricing online, at least in my niche, is that the customers are looking for the lowest price
Four days without a single order at this time of year is really, really unusual. I should be getting several a day. There's people going to the shopping cart, but for whatever reason they're not finishing.
Just a general comment, not specifically aimed at the OP, but nearly every checkout process I've bailed on has been because either their shipping was too much (I tend to bail if it's not free!) or because they needed me to open an account "to make my future shopping easier" with no Guest Checkout option.