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Call to action wording - "order widget" or "buy widget"

     
2:21 pm on Oct 29, 2009 (gmt 0)

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Hi,

I wondered what would be the best wording:

Buy Widget
Order Widget
Purchase Widget

NN

2:52 pm on Oct 29, 2009 (gmt 0)

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Depends on the context that action word is used in. If used in a shopping cart - I'd use none of those three, but "add to cart"

If used in a newsletter I'd go with "order now".

2:57 pm on Oct 29, 2009 (gmt 0)

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Agreed. I've actually seen some testing statistics that show "add to car" tends to have the best conversion in a shopping cart scenario by far.
3:18 pm on Oct 29, 2009 (gmt 0)

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Thanks for your answers.

There is no shopping cart. The link (button) takes you directly to the order page where you enter all your details (name, address, credit card etc.). After the purchase you'll receive a download link.

NN

4:07 pm on Oct 29, 2009 (gmt 0)

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If it's a download then I'd use none of those three either but: "download widget"

Because buy, order or purchase indicate some sort of shipment for me.

4:17 pm on Oct 29, 2009 (gmt 0)

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Well, what if I have a demo version of the widget that can be downloaded for free (in fact there is a button that says "Download Widget"). :-)

NN

6:45 pm on Oct 29, 2009 (gmt 0)

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Download FREE DEMO
Download FULL VERSION
8:32 pm on Oct 29, 2009 (gmt 0)

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OR you could test all randomly and see what converts the best and know for sure!
6:00 pm on Nov 6, 2009 (gmt 0)

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the real answer will come after you do testing of both options; that should be a relatively straight forward project
2:00 am on Nov 11, 2009 (gmt 0)

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I wondered what would be the best wording:

Buy Widget
Order Widget
Purchase Widget

Your overthinking this.

10:32 am on Nov 11, 2009 (gmt 0)

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All suggest shipping a physical product and "order" suggests a delay before shipment. (Order this widget which will be released on 1 December)

If it is a download then say "download" which will make it clear that the acquisition of the good is immediate but do make the size of the download clear before people enter their card details.

1:35 am on Nov 14, 2009 (gmt 0)

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Test, test, test then test again.

There is no easy answer. You have to try different methods and see which one works.

7:26 am on Nov 14, 2009 (gmt 0)

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There is no easy answer.

Sure there is. Just copy what major sites use: Amazon, Walmart, etc.

How long would it take for a new site to test when it get three orders a week? Copy a site that gets three orders a minute and employs several MBAs who do nothing all day but a/b comparisons.

8:07 am on Nov 14, 2009 (gmt 0)

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Thanks jsinger, that's a great idea. A quick check with Amazon leads me straight to "Buy ...". :-)
 

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