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Amazon Starts Selling Own-Brand Electronics

     
11:53 am on Sep 21, 2009 (gmt 0)

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Amazon Starts Selling Own-Brand Electronics [pcworld.com]
AmazonBasics currently includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company said. Amazon will create its own line of consumer electronic "basics," or quality, low-cost products for consumers, it said.

AmazonBasics is already available in the U.S. and will be introduced on the company's international Web sites in coming months.

4:15 am on Sept 23, 2009 (gmt 0)

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smart idea for them, getting their own brand out
2:59 pm on Sept 23, 2009 (gmt 0)

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Figure out what sells best and then go have it made in China thus bypassing the middlemen. A good idea for web retailers of any size.
3:22 pm on Sept 23, 2009 (gmt 0)

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Yeah.. many do it.. But what about quality control and Guarantees.. If it was that easy..any one could do it.

Hopefully Amazon will do it better than the average Joe.

4:17 am on Sept 24, 2009 (gmt 0)

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bypassing the middlemen

This is not possible. There is always a middleman, even in China.

8:38 am on Sept 24, 2009 (gmt 0)

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This sounds like a good plan for Amazon. If physical stores sell own branded goods, why can't an online one do the same?
12:51 pm on Sept 27, 2009 (gmt 0)

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This sounds like a good plan for Amazon. If physical stores sell own branded goods, why can't an online one do the same?

Some of us do. Then we also wholesale to other resellers in the brick and mortar world.

6:29 pm on Sept 27, 2009 (gmt 0)

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If it was that easy..any one could do it.

There's no end of far-East manufacturers making unbadged goods by the million, for you to apply your own branding. A good amount of laptops are already sold that way - identical machine appearing with multiple 'names' and model numbers. Check out 'OEM' sources.

5:14 pm on Sept 28, 2009 (gmt 0)

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This is not possible. There is always a middleman, even in China.

Depends who you choose! I understand your point though, there are lots of factories that expand their range by selling someone else's product, some are very easy to spot.

I'm sure amazon will do well with this idea - hopefully quality will be comparable to other brands too.

 

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