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AmazonBasics currently includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company said. Amazon will create its own line of consumer electronic "basics," or quality, low-cost products for consumers, it said.
AmazonBasics is already available in the U.S. and will be introduced on the company's international Web sites in coming months.
If it was that easy..any one could do it.
There's no end of far-East manufacturers making unbadged goods by the million, for you to apply your own branding. A good amount of laptops are already sold that way - identical machine appearing with multiple 'names' and model numbers. Check out 'OEM' sources.
This is not possible. There is always a middleman, even in China.
Depends who you choose! I understand your point though, there are lots of factories that expand their range by selling someone else's product, some are very easy to spot.
I'm sure amazon will do well with this idea - hopefully quality will be comparable to other brands too.