Tips for increasing sales?

multiple items, vouchers, coupons, others??

[tomhumf]

Hi,

I started my first ecommerce site around a year ago. Recently I have experiemented with offering discounts on multiple items. E.g 1 item costs £2.99, buy a pair for £4.99. I have found in nearly all the items I have used this, the customer nearly always gets a pair.

Whilst I make a bit less profit per item, the shipping cost is usually the same for a pair, so I half the shipping cost per item. It also means I make more money from each customer.

I'm sure many others use this technique, if you don't you might want to try it out.

I'm just about to launch a voucher system. This will email all my customers who have subscribed to a mailing list, and give them a 10% discount code.

I was wondering if anyone has other suggestions of good ways to increase sales?

Thanks
Tom

[lorax]

Short term promotions and contests come to mind. An example: run a contest on Twitter. Give clues about a particular product. Ask seekers to visit the blog or storefront to look for more and submit their guess. These normally last a day but SouthWest Airlines has run something similar over the course of days/weeks. Give away a coupon for a discount or the item itself (obviously it depends upon the item).

[mandela10]

the coupon idea is great, i have used it many times