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Anyone else having more cart abandonments lately?

         

dickbaker

1:21 pm on Sep 10, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Earlier this year I made changes to my shopping cart and abandonment rates improved. Now I'm seeing rates of 80-90%.

I wonder if it's the economy, with more people doing some tire-kicking rather than buying.

Is anyone else experiencing this?

akmac

9:48 pm on Sep 10, 2009 (gmt 0)

10+ Year Member



No, I haven't seen a recent increase in abandoned carts. At least, I haven't seen it since I redesigned my header and was unknowingly throwing a "Warning: This page contains both secure and no-secure items." to users on all my https pages.

Have you checked your checkout process from a different machine? Some users will motor right through that warning, but most won't. Have you made any recent changes that might be suspect?

dickbaker

2:51 am on Sep 11, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No recent changes. I've checked the site from all sorts of machines, using different operating systems and browsers. The "thank you" page is the only one that gives the "secure and non-secure" warning in IE, and that's just because of the link to the index page of the site.

I should whine here more often. I had a slew of orders this afternoon and few abandonments. ;)

partyark

9:21 am on Sep 11, 2009 (gmt 0)

10+ Year Member



No, that's not right about the warning. A simple http link out of a https page won't trigger the warning. The warning mean that this secure page _contains_ some non-secure content.

Seriously, do make the effort to get rid of it. Even though it's your thank you page, for a web-savvy customer such a pop-up says "here's someone who doesn't care about his sight" and to an not-tech-savvy customer it might say "hmmm that's a bit worrying, could my data have been compromised".

The quick way to find out what causing the "secure and non-secure" warning in Firefox is to right-click on your thank-you page, select View Info, and then choose the Media tag. It'll show you all your images and you'll probably find the offending item here (it'll start "http://").

If not, then it takes a bit more effort to track down. You may have a script on the page that is sourced from http. More difficult to track down is a script that loads another script, or image, through http. Sometimes scripts create IFrames which again use http. The DOM viewer in Firebug is your friend here.

It sounds like a lot of effort, but you'll probably work it out pretty quickly, and the fix will be trivial. You're obviously sensitive to cart abandonment (and you should be) - in my experience it's the little things that add up.

jsinger

12:13 am on Sep 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We get that error if I screw up and use a non-secure link, usually to a graphic.

Funny thing: That bold warning doesn't seem to change our abandonment rate one iota!

ssgumby

7:26 pm on Sep 15, 2009 (gmt 0)

10+ Year Member



partyark nailed it with regards to the secure warning. Most likely I would guess you have some conversion tracking script, be it a pixel image, an iframe or what have you. Its usually a simple fix.

Obviously that isnt causing your abandons as they only see that page if they complete, but if you are like me you like every detail perfected