Forum Moderators: buckworks
PPC referred visitors.
Visitors: 835
Started checkout: 25
Orders: 2
It seems that only less 10% of people who click the order button actually finish the order.
I would expect it to be around 40-50%, but not 8%.
I'm disclosing the price and all details up front, so there shouldn't be any surprises at the checkout.
For another test of the same e-book, but promoted to my subsribers i got the following stats.
Visitors: 591
Started checkout: 68
Orders: 21
That's 30% for a really-really-really hot and targeted list of people who have been expecting this e-book. So for those prospects, I would expect around 70% to finish the order.
Does anyone have any data for 2checkout?
In the first case, 92% abandonment can't be right.
I'm not talking about a shopping cart, that's a single product site with one huge order button :)
Habtom