Generating extra money from adverts on order confirmation page

[jackgordon]

Hi Guys,

I was looking into the possibility of placing offers and advertisements on my order confirmation page, such as DVD rental trial or something like that. One such company offers £17/ $25 per trial sign up. Or it may just be simple Adsense adverts.

What do you think of this idea? Do you think it would deter repeat customers? Like I said, it's going to be on the order confirmation page and not the standard website pages before they purchase.

Additionally, have you ever signed up for an offer such as this on a confirmation page?

I'm always looking for ways to earn additional revenues!

[Wlauzon]

Sounds really stupid to me. Why would you want to distract the visitor, and possibly send him offsite - especially at that stage of the order.

[rachel123]

Well I've never tried that but it makes some sense.

Why would you want to distract the visitor, and possibly send him offsite - especially at that stage of the order.

Because his/her order is completed, and presumably they are going to be leaving your site at this juncture anyway, having completed the order. Might as well have them leave thru an ad link.

[rocknbil]

Right, many interpret "confirmation page" as the last step before buying, the meaning of which is clarified by the O.P. . . . . in this case you really mean "successful response" or "order completion."

My op. is that it really couldn't hurt, but may not be fruitful. Usually when I see "success," I'm thinking "done, the problem I came for is solved, no more spending today . . ." sometimes I hit print, but other than that, I'm on automatic and thinking about what I'll be doing with my new widget.

[Marcia]

If the other offer or advert looks really good, what's to stop the customer from cancelling the order he just placed and ordering from the other site?

Incidentally, I just placed an order for an appliance this morning from my favorite online retailer, then found a better deal at a big department store's site, and tried to cancel the order I'd placed with my usual retailer so I could buy from the department store.

It turns out my order was already being processed so I couldn't cancel (which is unusual that quick), but they'd have lost my sale otherwise.

It so happens some of the BIG (read: VERY big) online retailers I buy from do run outside ads, and Adsense in a couple of cases, but NEVER, EVER on the order confirmation page.

[jackgordon]

in this case you really mean "successful response" or "order completion."

Yes, that's right. I mean the page saying the order was successfully placed, NOT the page confirming the items before payment. Sorry for the confusion

If the other offer or advert looks really good, what's to stop the customer from cancelling the order he just placed and ordering from the other site?

I understand your point, but...
A. It's an item completely different to the products I sell
B. The item is a free trial, so it wouldn't cost them anything at this very moment anyway.

[bwnbwn]

jackgordon being in ecommerce I think it is a great Idea. The ads should not be in the same vertical as yours but along the lines of something that would be compatible.

Say I sell bodybuilding supplements and make a sale the confirmation page would have the usual order completed and under that maybe some exercise videos or gym equipment stuff that would/could generate more revenue.