Selling your product outside your comfort zone

After all the basic avenues have been exhausted

[Hubie]

Those of you who have been in the game for several years know that sometimes sales growth can run flat once you've seemingly reached your limit on new ways to sell your product.

Where do you go next? I'm talking about after you've set up the ppc campaigns, the affiliate programs, the link exchanges, shopping feeds, etc.

Any advice on going offline to sell a product?
Or where to find sales reps who will do the selling where I have no experience?

These are new areas I have never explored. Maybe someone here has been down this road before and can offer some insight...

[dpd1]

If things were starting to get stale, I think I'd be more inclined to look into new products, rather than keep looking for new ways to sell old ones. I've already had that happen. It's hard to find the time to develop new stuff, but I kind of wonder about some businesses that stick to a couple products and never change. Not that you're doing that, I don't know how many you have. But there's some places out there that I notice are still selling the same exact product line they were selling 20 years ago. Some are just lucky nobody has come along with something else to knock them down, because I think that's very easy to have happen. The old... 'put all your eggs in one basket' scenario. Honestly, I wouldn't trust anybody to sell my products... That's the whole reason I do it the way I do. But then, I do realize there's a time when you need to let go and let other people do stuff for you... That's about the only way a business will really start to get big, if that's what you want.

[arubin]

Is your expertise in the product, or selling online?

That should guide you whether to expand your distribution channels, or your product lines.

I had (and still have) the #1 online sales spot in my industry, although I was smaller than the largest overall (wholesale, online, catalog) seller by an order of magnitude. I chose to open websites selling unrelated products.