Welcome to WebmasterWorld Guest from 54.147.134.218

Forum Moderators: buckworks

Message Too Old, No Replies

My conversion rate - Is it good or bad?

     
9:00 pm on Jul 20, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 31, 2003
posts: 114
votes: 0


I know there are plenty of similar threads, but as all sites are different, I think I need to ask for input that is specific for my site.

I'm running a site selling items that normally cost about $50-$70. I'm in a very competitive field (loads of sites offering similar items, but my prices are good. 75% of other sites have higher...) From the last 1000 visitors I have had 4 sales, which is rather typical for the site. But is it not quite low?

Should I expect 1-2%?

9:23 pm on July 20, 2009 (gmt 0)

Full Member

10+ Year Member

joined:May 11, 2004
posts:278
votes: 0


1. What do you mean "visitors"? Are they proven humans or could probably be bots?
2. The question you're asking is wrong :-) Better one would be "if there is room for improvement"? If you could reach a higher value, your current ratio is bad. Otherwise, it must be good :-)
10:12 pm on July 20, 2009 (gmt 0)

New User

5+ Year Member

joined:Mar 20, 2006
posts:15
votes: 0


We usually do 1-2% but the economy is bad now and it's affecting our numbers. Also, r u sure those are 1000 sets of eyes ? Do you count traffic from sites linking to your images too as hits or robots as hits ?
7:30 am on July 21, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 31, 2003
posts: 114
votes: 0


re the visitor count... I'm using google's analytics, which is using js, so should exclude bots and hotlinked images.
8:34 am on July 21, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 10, 2003
posts:654
votes: 0


Our site conversion rate is around 0.13-0.20% we do have a lot of traffic that is unrelated to what the site sells however which tends to dilute the conversion rate. the conversion rate for branded searches tends to be pretty good at around 5% (but then it would be surprising if it wasn't a lot higher). I think @Morgenhund hits the nail on the head, you are where you are and can continually try to improve your site's conversion.
2:52 pm on July 21, 2009 (gmt 0)

Junior Member

5+ Year Member

joined:Feb 14, 2008
posts:123
votes: 0


Our conversion rate for 2009 is 2.1%
2008 it was 1.8%
Our traffic is up about 40% too.
I made a lot of tweaks to the site over the winter, so I look like a genius right now considering the economy ;)
3:04 pm on July 21, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 31, 2003
posts: 114
votes: 0


Our conversion rate for 2009 is 2.1%
2008 it was 1.8%
Our traffic is up about 40% too.
I made a lot of tweaks to the site over the winter, so I look like a genius right now considering the economy ;)

how much is your average order?

also, am I right in thinking that conversion rate is linked to price level, i.e. sites selling more pricy items have lower conversion rate than those selling cheaper ones?

3:10 pm on July 21, 2009 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 14, 2003
posts:4249
votes: 16


Every website is going to be different. It really depends on where that traffic comes from. The conversion rate from all visitors is not very useful. You need to break that down. Look at conversion rate from organic search, from paid search. Then even split that up between head terms and tail terms then between informational terms and buying terms. Then look at brand terms. Also look at different types of referral traffic. Look at new visitors compared to returning visitors. Each one of these stats is going to require different tactics to improve conversions.

One of the most important things to look at is shopping cart abandonment. That is a very important stat. Work on improving that.

3:52 pm on July 21, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 10, 2003
posts:654
votes: 0


Our average order is around $350-400 so it makes sense that it is going to be harder to get people to spend that amount rather than say Amazon get you to buy a $10 book. Still, we do sell stuff. Best single unit sale was $6500 on a single product without ever contacting us prior to the sale. When that happens you know the site must be communicating trust pretty well!
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members