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Forum Moderators: buckworks
I'm running a site selling items that normally cost about $50-$70. I'm in a very competitive field (loads of sites offering similar items, but my prices are good. 75% of other sites have higher...) From the last 1000 visitors I have had 4 sales, which is rather typical for the site. But is it not quite low?
Should I expect 1-2%?
Our conversion rate for 2009 is 2.1%
2008 it was 1.8%
Our traffic is up about 40% too.
I made a lot of tweaks to the site over the winter, so I look like a genius right now considering the economy ;)
how much is your average order?
also, am I right in thinking that conversion rate is linked to price level, i.e. sites selling more pricy items have lower conversion rate than those selling cheaper ones?
One of the most important things to look at is shopping cart abandonment. That is a very important stat. Work on improving that.