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Product Info/Detail Page SEO URL - Tips?

     
1:23 am on Jul 11, 2009 (gmt 0)

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Hi,

I'm trying to update my product info/detail page SEO URLs, and I'm trying to see what the best way to do this is.

I currently changed it to this:

www.domain.com/section_name/product_type/product_title.html

Is including the "section_name" and "product_type" in the product URL a good idea to do?

Is there anything else I should change regarding the product info/details page?

Thank you,

olimits7

12:04 pm on July 11, 2009 (gmt 0)

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This is application dependent. Based on the cart you are using you can check for addons that handle this sort of thing. Ideally you should keep the urls as short and meaningful as possible.

I would prefer to keep the product link representing just the product's name and then have another page listing where I can categorize products by type.

7:19 am on July 13, 2009 (gmt 0)

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Google also penalizes for "over-optimization", so choose your use wisely.
12:28 pm on July 14, 2009 (gmt 0)

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You can remove unwanted section names from URL using htaccess file with mode rewrite URLs
3:43 pm on July 14, 2009 (gmt 0)

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That's crazy; I wouldn't think Google would penalize for "over-optimization" links.

I would think that Google would appreciate a URL that describes the product with detail and accuracy?

Also, I always read posts on how Google drops your rankings depending on certain things that you do with your site.

Is there a Google help page where it lists all things that Google penalizes you for?

Thank you,

olimits7

6:17 pm on July 14, 2009 (gmt 0)

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[google.com...]

If it isn't there, it's speculation. I think some confusion arises when using the word 'penalized'.

Google lists several practices for which they will penalize, de-list, or ban sites. Most of these are clearly manipulative or black-hat techniques, or things like 'over-optimization' (e.g. keyword stuffing) where things are done solely in order to gain ground in search, while detracting from the actual user experience. That will get you a penalty.

Google decides in what *order* to list non-penalized sites based on an algorithm that ranks each page according to it's perceived quality/importance. Google uses over 200 factors to determine the quality of a page. Each of these factors is probably also weighted for importance. This list is not public and *no one* (excluding a few folks on Google's payroll) knows what those factors are or which ones count more than others.

There is only speculation, and plenty of it, because people who lose ground in search are always madly trying to assign a reason, right, wrong, or close. :) Educated guesses aren't facts, even though they are often stated as such.