Forum Moderators: buckworks
ideas and suggestions are greatly much appreciated. thanks
What is the state of your current sales ratio? Is your price point reasonable? Is your site unser friendly? What are your general marketing methods?
Why should they buy your product? (based on your products solving their problems and not just because it would benefit you for them to do so)
Why should they buy it from you? (what about your offer or your reputation makes it more beneficial for them to buy it from you than from somebody else?)
And why should they buy it from you NOW? (what is it that makes it beneficial to them to buy it now instead of putting it off for a later time?)
As you can see, an important element of all three is that they need reasons why it's beneficial to them to take the action you want them to take.
If any of those questions are not being answered on your website to the satisfaction of your customers, conversions will lag. Focusing relentlessly on benefits in answering each of these questions can significantly improve conversions.
[edited by: lorax at 8:11 pm (utc) on June 15, 2005]
[edit reason] No URL cheats please [/edit]
My advice would be to make your front page (didn't look any futher) much simpler so customers know what you are selling and have an easy way to find it.
